Modern image strategy of the State of Israel

Abstract

Qualification (bachelor's) work investigates the positive and negative components of the image of the State of Israel. The place of public diplomacy, tourism and religion in the processes of building the image strategy of the state is analyzed. The influence of the image strategy on foreign policy on the example of relations with the USA, the EU and the Russian Federation is studied, and also its influence on the course of the Israeli-Palestinian conflict is analyzed.