Modern Political Technologies in Forming Volodymyr Zelensky's Image in the 2019 Presidential Campaign

Abstract

The main theoretical aspects of technologies that contributed to the formation of Volodymyr Zelensky as a politician are investigated in the work. The main conceptual approaches to the study of the image of a political leader, as well as the features of the formation of the image of Zelensky in the 2019 election campaign are highlighted.