Management of marketing activities of the organization

Abstract

In the qualification (bachelor’s) work the conceptual bases of marketing activity management in the organization are considered, concept maintenance and realization principles are specified. The main tasks and approaches to the organization of marketing management process in modern conditions are substantiated. The main performance indicators of Ukravit Agro LLC are analyzed. Study of the marketing management process of Ukravit Agro LLC was conducted.
Proposals have been developed to improve process of marketing activities planning in the organization. Recommendations to implement the concept of relationship marketing in the system of strategic management are presented.