Business planning in the managemement of the organization

Abstract

In the qualification (bachelor's) work the theoretical basis of the organization of the business planning process is determined, the role of the business plan in the enterprise planning system is determined, the essence of business planning is investigated, the method of business plan preparation methodology is reviewed.
The organizational and economic characteristics of the business environment of PJSC «Vinnytsia Dairy Plant «Roshen» are given, the analysis of efficiency of its production and economic activity is carried out, the positions of the enterprise in the market are analyzed.
The concept of business and substantiation of a new direction of development of PJSC «Vinnytsia Dairy Plant «Roshen» on the market is determined. The marketing plan of the business direction of PJSC «Vinnytsia Dairy Plant «Roshen» on the market has been developed. The substantiation of financial and investment indicators of the new direction of development of PJSC «Vinnytsia Dairy Plant «Roshen» on the market is given.