Management of marketing activities of the organization

Abstract

In the qualification (bachelor’s) work the essence of management of marketing activity of the organization is specified. Risks in the management of marketing activities of the organization are identified. The main indicators of activity of PJSC «MHP» are investigated. The analysis of management of marketing activity of PJSC «MHP» is carried out. Proposals have been made to evaluate the effectiveness and degree of risk of marketing management of PJSC «MHP». Recommendations for the development and development of the marketing management system of PJSC «MHP» are offered.