Improving the brand management process of the educational institution

Abstract

The theoretical and practical provisions of improving the brand management process of an educational institution are investigated in the qualification work. Methodological approaches to the formation of the concept of the brand of the educational institution are determined, the content and features of its implementation are determined. A study of the peculiarities of the brand formation of secondary education based on the analysis of the characteristics of the market of educational services of Vinnytsia region and brand management processes Shpykivsky ONZZSO I-II degrees, developed areas for improving brand management educational institution.