Formation of marketing strategy in the management of a private educational institution

Abstract

In the qualification work the peculiarities of formation of marketing strategy in management of activity of private educational institution are investigated. The place and role of marketing of educational services in the system of education, the concept and essence of marketing strategy of management of activity of educational institution are shown, kinds and principles of formation of marketing strategies are considered. The marketing strategy effectiveness of the management system at private educational institution LLC "HUB SKUL" is established, advantages and disadvantages are identified, directions of improving mechanism of marketing strategy formation at private educational institution are developed considering modern tendencies.