Ukrainian-language advertising media discourse (linguopragmatic aspect)

Authors

  • O. Kozak

Keywords:

discourse; media text; advertising; advertising media discourse; television

Abstract

The linguistic-pragmatic features of the Ukrainian advertising media discourse are considered in the qualification work. The essence and types of media discourse are discussed. The research method of advertising media discourse is proposed. The linguistic- pragmatic disclosure of various types of advertising is analyzed using one/a/one particular Ukrainian TV channel.

Published

2021-12-30

Issue

Section

Спеціальність 035.01 Філологія (2021-2022 н.р.)