Efficient business model of entreprise as a tool of strategic planning (on the example of Shevchenko Private agricultural company)

Abstract

The thesis examines the essence of strategic planning in business and identifies its place in strategic management processes; peculiarities of strategic planning concepts are revealed through the prism of theoretical views and practical tools of implementation; the role of business modeling in the context of strategic approach to enterprise planning is outlined; the analysis of the main indicators and results of the enterprise; a universal procedure for the strategic planning process of Shevchenko SSGP has been developed; the system of optimization of Private agricultural company named after Shevchenko assortment policy is modeled; the business model of Canvas growing greenhouses in greenhouses as an auxiliary activity of the enterprise is formed; analyzed the agricultural market in Ukraine and investigated the competitive profile of Private agricultural company named after Shevchenko; simulation of the effectiveness of the implementation of the investment project of Private agricultural company named after Shevchenko; processes of distribution of resources of the enterprise are formalized through development and approbation of the model of their optimization.