HR-brand formation in the organization

Authors

  • A. Gezgin

Keywords:

HR-brand; EVP; HR-marketing; synergy; IT; labor market; image; ER; KPI; headhunting; interview; employee turnover; Linkedin; Instagram; Facebook; employee journey map; statistics; content-plan

Abstract

The concept, essence, methods and stages of HR-brand formation were investigated in master thesis. Work on the HR-brand of Delphi Software was analyzed, measures for further strategic activities to achieve a positive image of the company's HR brand in the labor market are proposed.

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Published

2022-01-14

Issue

Кваліфікаційні магістерські роботи

Section

Спец. 051 «Економіка». ОП «Управління персоналом та економіка праці» (2021-2022 н.р.)