Drivers of increase the competitiveness of the insurance company in the financial market

Abstract

The qualification work examines the essence of the concepts of «competitiveness», «competitive environment of the insurance company», «competitiveness of the insurance company», «key determinants of competitive advantages of the insurance company». Drivers to increase the competitiveness of the insurance company and their components have been identified and systematized. The state of the insurance market is analyzed and the competitive positions of insurance companies in it are determined. The concept of ensuring the competitiveness of the insurance company is proposed. The value of the integrated indicator of competitiveness of individual insurance companies of Ukraine is calculated. The algorithm for assessing the competitiveness of the insurance company is shown and the list of indicators is determined on the basis of factor analysis. The introduction of technologies and processes of artificial intelligence as drivers of increase the competitiveness of the insurance company is proposed.