Formation of the organization’s image

Abstract

In the qualification (bachelor’s) work the essence, components and stages of image formation of the organization are specified. Conceptual approaches to the formation of a positive image of the organization are studied. The main performance indicators of JSC «Farmak» are analyzed. The components of the external and internal image of JSC «Farmak» were assessed. Proposals for the formation and management of the internal image of JSC «Farmak» have been developed. Recommendations for the development of a comprehensive program for the formation of a positive image of the organization with the use of marketing communications.