Correlation of visual and verbal codes in political leaflets (based on the material of the 2019 Ukrainian presidential elections and the 2020 local elections)

Abstract

The master's thesis describes the political leaflet as an organic manifestation of political advertising in particular and political discourse in general. An analysis of the ratio of visual and verbal codes in political leaflets was carried out (on the material of the 2019 presidential elections of Ukraine and 2020 local elections). The key characteristics of the verbal code of political leaflets and its visual representation, which exert the most effective influence on the potential recipient, are highlighted.