Enterprise competitiveness management (on the example of PJSC «Ukrрoshta»).

Abstract

The theoretical bases of enterprise competitiveness management are considered in the paper. The analysis of financial and economic activity of PJSC «Ukrрoshta» was carried out, the diagnostics of the competitive environment and the competitiveness of the postal logistics company were carried out.

The main scientific result of the study is the results of modeling the level of competitiveness of PJSC «Ukrрoshta», measures to increase the competitiveness of the company and sound management decisions to increase the competitiveness of PJSC «Ukrрoshta».