Communicative strategies and tactics in different types of public discourse.

Abstract

The master's thesis considers the concepts of "communicative strategy" and "communicative tactics" and the prerequisites for their formation. The views of researchers on the study of these concepts in modern linguistics are indicated. It is established that in modern linguistics there is no generally accepted classification of communicative tactics and strategies. On the basis of political speeches the basic means of realization of communicative strategy are considered. It is noted that the communicator of a certain model of behavior with the help of properly selected communication strategies and tactics forms effective communication and achieves the desired goal.