Мовні особливості програми кандидата у Президенти: на матеріалі виборів  Президента  України 2010, 2014 і 2019 рр.

M. Rohova

Linguistic Peculiarities of Presidential Candidate Program: Based on Materials of the 2010, 2014 and 2019 Presidential Elections in Ukraine.

Authors

M. Rohova

Keywords:

candidate for President of Ukraine; communicative role; communicative strategy; political program; slogan

Abstract

The qualification work analyzes the structural and semantic features of the programs of candidates for President of Ukraine. The essence and types of political program are considered. The communicative roles of politicians and communicative strategies and tactics of their implementation are revealed, their comprehensive description is given. Changes in language features in the pre-election texts of 2010, 2014, 2019 are established.