Peculiarities of the Territorial Marketing Texts in German and Ukrainian.

Abstract

The article's master's work is devoted to the complex analysis of territorial marketing texts based on the material of the Ukrainian and German languages.
The research material contains data obtained as a result of selection from territorial marketing texts of cities in Ukraine and Germany. The total sample size was 72 units: 36 texts of German cities and 36 texts of Ukrainian cities.
Calculations in lexical analysis turned out to be the same in both German and Ukrainian, since the methods of influencing the addressees of advertisers who create advertising texts of cities are similar. After all, their main task is to attract the attention of tourists and investors by using overexpression. The texts of cities in German and Ukrainian are characterized by the form of a single-part and two-part sentence: 87.5% and 81%. Also, in the course of the study, it was found that in advertising texts of both German and Ukrainian advertising of cities, interrogative, incentive and exclamation sentences are most often used. In addition, epithets, metaphors, and hyperbole are most often use damong artistic means.