Marketing strategy as a way of enterprise’s foreign markets entering.

Authors

  • V.O. Izbash

Keywords:

marketing strategy; agrarian enterprise; agrarian products; foreign markets; PEST-analysis; SPACE-analysis

Abstract

There were studied marketing strategies of launching agrarian enterprises foreign markets and there were proposed ways of improvement of marketing strategy of LLC «Nibulon».
The main scientific results are: structuring main types of strategies which are used by agrarian enterprises launching new foreign markets; PEST-analysis of LLC Nibulon; SPACE-analysis of LLC Nibulon.

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Published

2021-03-22

Issue

Кваліфікаційні магістерські роботи

Section

Спеціальність 292 Міжнародні економічні відносини (2020-2021 н.р.)