Development of the e-commerce under the conditions of globalization.

Authors

  • K. O. Martyniuk

Keywords:

e-trade; e-commerce; globalization; digital economy; digital platforms; online shopping

Abstract

The paper considers the main approaches to understanding the category of «ecommerce», as well as the prerequisites for its emergence and development. An analysis of the current state of e-commerce development in the world, European countries and in particular in Ukraine. According to the results of the analysis, the main trends of e-commerce are identified and an economic-mathematical model of its development in Ukraine is built.

Published

2021-03-22

Issue

Section

Спеціальність 292 Міжнародні економічні відносини (2020-2021 н.р.)