Strategic planning of enterprise development (on the basic of PJSC "Zaporozhye heavy crane-building plant").

Abstract

The theoretical and practical aspects of enterprise strategies are investigated in the qualification work. The analysis of the main indicators of activity of PJSC "Zaporozhye heavy crane-building plant"is shown. The strategic plan of enterprise development is established.
The first section of the master's thesis considers the theoretical foundations of strategic planning of the organization, analyzes the competitive advantages of the enterprise.
In the second section of the master's work the analysis of the main indicators of activity of PJSC "Zaporozhye heavy crane-building plant", and also strategic and operational planning is carried out.
In the third section of the master's thesis implementation on improving the strategic development of PJSC "Zaporozhye heavy crane-buildin gplant", namely the justification of the economic feasibility of the project to attract investment and modify the organizational structure of the enterprise.