Management of enterprise marketing activity (on the basis of «AURA» Restaurant).

Abstract

In the qualification (master's) work the theoretical and practical aspects of management of marketing activity of the enterprise in modern conditions are investigated. It was possible to determine the essence of marketing management of the enterprise and to generalize the main methods of evaluating the effectiveness of marketing management. The paper shows the influence of macromarketing factors and analyzes the internal environment and marketing activities of the enterprise. In addition, the problems of marketing management are outlined and recommendations for improving the management of marketing activities of the enterprise in modern conditions are offered.