Operation of a higher education institution competitiveness

Abstract

In the qualification (master's) work the theoretical aspects of the basic concepts of the research are revealed, the factors, levels of influence on the process of ensuring the competitiveness of the higher education institution are determined. Information approaches to ensuring the process of managing the competitiveness of higher education institutions are characterized; the place of social networks and branding tools in the process of improving the competitiveness management of higher education institutions is determined.
Theoretical bases of development of model of management of competitiveness of an institution of higher education are substantiated.