Discursive Analysis of Socially Oriented Commercials: Linguistic Aspect and Means of Psychological Influence

Authors

  • T.Ye. Nazarenko

Keywords:

discourse analysis; psychological influence; video; social advertising

Abstract

In the qualification work considered the theoretical foundations of discursive analysis of socially oriented commercials. The algorithm of discursive analysis of socially oriented advertising is described. A comprehensive discourse analysis of social advertising, devoted to socio-ethical issues, the preservation of human life and health, environmental issues.

Published

2022-01-11

Issue

Section

Спеціальність 035.10 Прикладна лінгвістика (2021-2022 н.р.)