The use of information technologies in trade and marketing activities (on the example of POE «AHROALYANS-EKSPO»)

Abstract

The qualification (master's) thesis describes the essence and essentially the definition of various trade and marketing activities. The use of information technologies in trade and marketing activities at the POE «AHROALYANS-EKSPO» was analyzed. The problems of using information technologies in trade and marketing activities have been identified. The possibility of ways to improve information technologies in trade and marketing activities is proposed.