СММ as a means of communication under martial law

Abstract

The study is devoted to the study of the role and importance of СММ as a means of communication in the conditions of martial law. The theoretical foundations of the description of messages in social networks as a mode of information transmission in the conditions of martial law have been clarified. Various approaches to defining the concept and purpose of СММ are presented. The advantages and disadvantages of working with this marketing tool with the Ukrainian audience are traced.
Visual examples of the peculiarities of running social networks in the conditions of martial law and their use for volunteering are presented, the possibilities of adapting the content plan to the realities of Ukraine in 2022 are considered.