Formation of the strategy of development of small enterprises (on the example of TOV "Dobrobut proekt").

Authors

  • O. Slobodian

Keywords:

strategy, small enterprise, small business, estimation, development, development strategy, methodical approach

Abstract

The theoretical bases of formation of strategy of development of the small enterprise are considered in the work. A comprehensive diagnostics of a small business enterprise has been carried out. The directions of improvement of management of TOV "Dobrobut proekt") on the basis of development strategy are defined.

The main scientific result of the study is the proposed methodological approach to the choice of enterprise management strategy, which is based on the diagnosis of its level of development and recommendations for improving the efficiency of the enterprise based on the implementation of its development strategy.

Issue

Section

Спеціальність 073 Менеджмент (2019-2020 н.р.)